[New & Exclusive] The #AlphaDad Project (Part 1)

hey, it’s Chris…

This is probably the most important email that I’ve ever written to you.

That’s not meant to sound like sales-y hype or some Jedi marketing tactic.

It’s just the plain, God-honest truth.

Why, you ask?

Well, because behind this email is the announcement of my biggest project EVER.

…AND what I hope to be MY LEGACY.

Truthfully, until now I’ve just never had the balls to do this.

So here goes...

Next week Friday (October 30th) I’ll be releasing a project that has finally come to fruition and something that I should have done years ago... 

It's called The #AlphaDad Project.

And it’ll consume my focus for the next few years and beyond.

But, before I give you more detail on what it is…

It’s important for you to know WHY I’m moving this way...

In June, I hired a coach to help with my business.

He's not cheap.

I pay him 4 figures per month for his time and to be part of a mastermind group - a group of like-minded individuals who's purpose is to help each other succeed.

Now in truth, I KNOW already everything that I need to do to be successful - I've accumulated a ton of knowledge over the 7 years that I've been in this online game.

And knowledge is power, right?

Nope. Most people think it is, but it's not.

You know what's powerful?

Doing something with the knowledge you acquire.

Having a coach (and a mastermind group), who doesn't necessarily tell me what to do but more importantly holds me to my word, is well worth the 5-figures per year that I pay him.

You see, that's why I have a coach - ACTION and ACCOUNTABILITY.

It pains me every month to part with the money that I pay him - mainly because I'm a cheap SOB...

BUT, knowing that I'm parting with that money means that I better not waste it.

And that's a lot of money when you have 6 other mouths to feed.

So you bet your kettlebells that when I come up with my goals and my action plan during our coaching strategy sessions, that I'm going to have my work done the next time we meet.

Because if I don't, he will hold my ass to the fire.

And I don't want to be "that guy" that has to walk in to our quarterly meetings in the same spot that I was in 3 months ago having gotten NOTHING DONE.

Has that ever happened to you?

...Set a goal.

...Have the determination to accomplish it, come out guns blazing and then fizzle out after a few weeks?

That's why most New Year's Resolutions don't work... after a few weeks, when the REAL WORK needs to get done...

...when it's not sexy anymore and you've got to pull up your bootstraps and put your head down and grind and hustle...

...when it starts to get hard...

...people quit.

Trust me, it's happened to me too (remember that email that I sent you a couple of weeks ago about me struggling?).

How do you get over that?

You use human nature - our primal need to not let people down...

AND the power of being part of something bigger than ourselves (like a group of like-minded men who are in the same situation that we're in).

My coach is also a close personal friend - someone who I would talk to regardless if we had any business dealings or not.

He's someone that I want to maintain a relationship with and not let down, which is even more of an incentive for me to get stuff done.
So, investing in a coach was an investment in myself... and in my case, it's been at least a 5X return!!!

Imagine that.... Put in $1, get back $5!?!

How the heck does that work?

Simple. You have to have skin in the game.

"FREE" doesn't motivate action and translate to value.

With all the free information and knowledge on the internet you would think that we would be the most successful, happiest, fittest society in the history of human civilization.

But we're not.

Because as humans, we don't associate value in something that we got for nothing.

So in short, what I'm trying to say is...

The #AlphaDad Project will be a paid community.

The biggest value by far that I've gotten from having a business coach is ACCOUNTABILITY & EXECUTION.

... and that right there is the core FOCUS of The #AlphaDad Project.

This isn't a place to just download my latest program, talk about it, but do nothing.

Talking about something is not the same as DOING that thing.

Talking is easy.

Everyone does it.

And 99% of people get no further.

It's only the 1% that translate talking into taking action on what's important to them.


Every f*$%ing day ... EVERY. DAMN. WEEK.

(Can you tell I'm passionate about this, or what? 🙂

If you're someone that knows they need an external force to hold you accountable...

... then the #AlphaDad Project will change how you get results with your goals - shoot, your life as a father.

..as a MAN.


There's a lot more, of course.

But I'll leave that for the next email.

Money aside, if this sounds like something that you think will add value to your life...

... then click here to add yourself to the Early Bird list.

Until the next email.

Your coach,
Chris Lopez