SIMPLIFY Your Training.
LEVEL-UP Your Life.
I wrote a Muscle Building Course a few months ago called “Fountain Of Youth”.
(You may have heard of it).
Within the programming of the course I incorporated a training-style that was simple, but incredibly effective.
It engrossed a Philosophy that was similar to the way that I lived my life…
- Focusing on HIGH LEVERAGE activities that created the most impact in order to get the desired result
- Not getting caught up in THE EXCESS or trying to do too much for the sake of just being busy.
- Being aware of the time-restraints that I had as a busy father and understanding that I can get more done in a solid and focused session that lasts 20 minutes than a half-assed, distracted session that lasts one hour.
And as a result of that, the trainees that did the first 2 phases of F.O.Y. were thrilled.
The SIMPLE, MINIMALIST Training Approach Was Packing on Muscle
and Dropping Pant Sizes
AT THE SAME TIME...
And People Were Getting
STRONGER As Well...
It was crazy!
Feedback from the first two Phases were rolling in and this SIMPLE, MINIMALIST approach to training was working wonders not only on body composition (building muscle & burning fat)…
…but on Strength Gains as well.
And Then I Screwed Up...
Thinking I should get a little “fancy”…
I wrote what was then the original Phase 3 based on what I thought people wanted, instead of what was already working.
(And what was ALREADY getting amazing reviews & results… duh).
And so when people started to move into the original Phase 3, the emails stopped coming.
There were no more testimonials. No more feedback.
What was up?
Then I got an email from Steve…
He wasn’t the only one that felt this way.
And as it turns out, the original Phase 3 was too far removed from Phases 1 & 2…
People were burning out…
…And EVEN WORSE, they were not enjoying it.
The pleasure of training was waning and what got people to get great results before…
– Using a completely simple and minimalist approach –
…saw a complete 180-degree turn in Phase 3 and people starting “dropping out”.
It was too complex.
Thanks to the feedback from some key long-time customers (like Steve), I realized this.
It Was Too COMPLEX.
So I re-wrote Phase 3 to be more congruent with the first 2 phases.
And with that adopted these FOUNDATIONAL PRINCIPALS of how I write effective programs that get the results that people want…
Principle #1: CONSISTENCY > Intensity
This is the governing principle that holds true in life as much as it does in training.
Your goals will always be a result of your habits.
That means that training must be done by consistently showing up and doing the work.
Don’t confuse this with “CONSISTENT INTENSITY”… that is something completely different.
Being consistent means showing up and “punching the clock” even when you don’t want to and even when you don’t feel inspired.
You must take an OPERATOR’S APPROACH to training.
Principle #2: Auto-Regulated Training
There are no prescribed sets written in blood.
You go at your own pace with a big picture outlook understanding that where you are now is NOT where you’ll be 4, 6 or 12 weeks from now.
This approach punches “CONSISTENT INTENSITY” in the face and forces you to understand
Principle #3: Contrasted Loading Parameters
You can’t go balls-to-the-wall every single training session.
Doing so is a recipe for burn out, fat gain and injury.
So the programming is set up such that recovery is incorporated into the loading.
Principle #4: Focus on High-Leverage Exercises
These are activities and exercises that create the biggest impact…
…like a Double Clean & Press vs a Bicep Curl.
Or writing that novel that you finally want to write vs messing around on Facebook.
This is what I call…
The SIMPLEX Method
The SIMPLEX Method takes the complexity out of getting into shape.
The programming itself allows for what many people call “The Holy Grail” of fitness.
It’s a programming style that allows you to…
1. Get stronger
2. Pack on Muscle
3. Get in better shape and
4. Drop body fat
All within the same program.
It espouses this great Bruce Lee Philosophy…
Hack away at the unessential."
SIMPLEX Programs are EXCLUSIVELY Available in The STRENGTH CLUB
The SIMPLEX Method takes the complexity out of getting into shape.
The programming itself allows for what many people call “The Holy Grail” of fitness.
It’s a programming style that allows you to…
1. Get stronger
2. Pack on Muscle
3. Get in better shape and
4. Drop body fat
All within the same program.
This Month's Featured Program...
SIMPLEX: Muscle
“SIMPLEX: Muscle” takes the essence of Minimalist Training and applies it to muscle building.
This program will help you take advantage of the caloric surplus that we experience between the months of October and December (Halloween, Thanksgiving, Christmas, New Year’s… and all the holidays and holiday parties in between) and will allow you to pack on solid armour to build a base for strength.
- strength training
- to fat loss
- to building muscle
- to nutrition
- to parenting
- to travel
- to family life
If We Haven't Met...
My name is Chris Lopez (that’s me on the right training on my deck).
I’m a father, husband, coach and an entrepreneur.
I’ve been in the fitness industry for almost 2 decades as a personal trainer, coach, business owner and mentor.
When my wife and I were pregnant with our 3rd child (we have 5 now – 4 girls, 1 boy), I needed a simpler way to train and stay in shape.
I started researching and came across a Russian strength coach (Pavel Tsatsouline) who introduced me to strength training with kettlebells.
There was something about the hardcore and minimalist nature of kettlebells that hooked me from the start.
And the fact that I could get stronger, put on muscle, get leaner and get in better shape all with one piece of equipment got me hooked.
But more than that was the philosophy of simplicity & minimalism that made me realize that training with kettlebells wasn’t just a way to get in shape but a way of life.
The STRENGTH CLUB is what I wish I had access to when I was struggling to find the time to stay in shape and live an optimized life.
The STRENGTH CLUB is more than just another Fitness Membership Website...
- strength training
- to fat loss
- to building muscle
- to nutrition
- to parenting
- to travel
- to family life
Here's What You Get Every Single Month in The STRENGTH CLUB...
Here's What You Get Every Single Month in The STRENGTH CLUB...
To accompany your SIMPLEX Programming, you’ll also get monthly Hi-Def training videos taking you through the nuances and little subtleties that make all the difference in your training.
This will take the guesswork out of the execution of your exercises so that you juice the most out of each movement and keep yourself healthy and injury-free.
Here's What You'll Get Every Single Month in
The STRENGTH CLUB...
SIMPLEX Training Programs Delivered Right To Your Member's Dashboard Every Month
Every Month you’ll get a brand new Phase of our Quarterly Program delivered right to your Member’s Dashboard.
The sessions require minimal equipment (kettlebells & bodyweight; sometimes a chin-up bar and/or gymnastics rings or a TRX). My programs are auto-regulated (so it doesn’t matter and can be scaled, so you can train at home or at the gym.
They are specifically designed for the needs of guys over 35 who want to build a badass, athletic body… an #AlphaDADBod.
This Month's Featured Program...
SIMPLEX: Muscle
“SIMPLEX: Muscle” takes the essence of Minimalist Training and applies it to muscle building.
This program will help you take advantage of the caloric surplus that we experience between the months of October and December (Halloween, Thanksgiving, Christmas, New Year’s… and all the holidays and holiday parties in between) and will allow you to pack on solid armour to build a base for strength.
Hi-Definition SIMPLEX Training Program Videos
To accompany your SIMPLEX Programming, you’ll also get monthly Hi-Def training videos taking you through the nuances and little subtleties that make all the difference in your training.
This will take the guesswork out of the execution of your exercises so that you juice the most out of each movement and keep yourself healthy and injury-free.
You can download these to your smartphone or stream them right from the membership dashboard.
Simplified Nutrition To Take The Guesswork Out Of How To Eat
One of the things that I’m passionate about is making sure that my kids have a good relationship with food. And that starts with the behaviours and habits that I model for them.
So I’ve developed a simple way of eating that allows us to stay fit, lean and healthy while eating our favourite foods AND modelling a healthy relationship with food for our loved ones.
I’ll teach you how to do that in the Strength Club.
Monthly MASTER CLASSES
These tutorials are where we go in-depth on any topic that has to do with Levelling-Up and living an optimal lifestyle.
You’ll learn from me and some of my closest friends throughout the health, fitness and lifestyle/productivity industry.
Some scheduled Master Classes Include…
- Optimal Intermittent Fasting with Brad Pilon
- Training to get Lean & Strong BEYOND 40 years old with Jason Ferruggia
- The NEW Masculinity with Elliott Hulse
- Creating your Perfect Day with Craig Ballantyne
- Side Hustle Intensive with Yuri Elkaim
- And of course a lot more!
Monthly Group Coaching Calls
Every month we’ll get online to discuss a topic as it pertains to you as a Modern Day Family Man.
We’ll discuss training, nutrition, lifestyle, hormone optimization, parenting & raising strong kids.
This will be an opportunity for me to answer any of your specific questions personally.
And FULL ACCESS To These Best Selling Courses...
To accompany your SIMPLEX Programming, you’ll also get monthly Hi-Def training videos taking you through the nuances and little subtleties that make all the difference in your training.
This will take the guesswork out of the execution of your exercises so that you juice the most out of each movement and keep yourself healthy and injury-free.
But Don't Just Take My Word For It...
I've Also Bribed These Guys
To Say Nice Things About Me Too...
I have two small children and spending time with them and being able to be the one to teach them important life skills is WHY I reached out to Chris.
I needed guidance on how to successfully grow a business and balance a busy family life.
With Chris' help, I was able to structure my business to make money while I sleep and that gave me more time with my kids.
- CORPUS CHRISTIE, TX, United States
My "No Questions Asked" Guarantee
As always, I stand behind my programs 100%. You either love them and get results, or I’ll give you your money back.
You get 30 days to “test drive” the Strength Club.
If you’re not fully satisfied just drop me an email and let me know you want to cancel and I’ll get that taken care of… no questions asked.