SIMPLIFY Your Training.
LEVEL-UP Your Life.

In 2014 I created The #AlphaDAD Project.

It was an initiative to inspire the Modern Day Family Man to live a healthy life and inspire such a life within his family.

The #AlphaDAD Project isn’t just about fitness or strength.

It was about living a life that we’d be proud of.

It was about showing our kids that we eat the right foods to take care our bodies.

It was about treating our partners with love and respect knowing that our kids were always watching and that they would model that same behaviour in their lives later on.

It focused on living an impactful life and engrossed a Philosophy that was similar to the way that I lived my life…

  • Focusing on HIGH LEVERAGE activities that created the most impact in order to get the desired result
  • Not getting caught up in THE EXCESS or trying to do too much for the sake of just being busy.
  • Being aware of the time-restraints that I had as a busy father and understanding that I can get more done in a solid and focused session that lasts 20 minutes than a half-assed, distracted session that lasts one hour.

And with that Philosophy, an Ethos evolved.

A Manifesto or Code by which we choose to live our lives…

"Be THE MAN you want your sons to grow up to be
and THE STANDARD that your daughters will hold all other men to."
-The #AlphaDAD Manifesto

And from this manifesto a group of Like-Minded men evolved to form a community and brotherhood that valued…

  • STRENGTH in both body & mind.
  • Living with INTEGRITY... being true to your word and
  • Not getting caught up in THE EXCESS or trying to do too much for the sake of just being busy.
  • Being aware of the time-restraints that I had as a busy father and understanding that I can get more done in a solid and focused session that lasts 20 minutes than a half-assed, distracted session that lasts one hour.
And from this manifesto a group of Like-Minded men evolved to form a community and brotherhood that valued…
    • STRENGTH – both in mind and body
      • Living with INTEGRITY – being true to your word and following through
      • Taking RESPONSIBILITY – and understanding that things may happen that are out of our control, but the ONE THING we can control is our reaction to those circumstances.
    • And MODELLING the person we expect our kids to be by living that same life ourselves
    The STRENGTH CLUB was created for these men.

THE STRENGTH CLUB Is More Than Just Another Fitness Membership Site

The Strength Club is a community hub for individuals who believe that life is integrated.

And that in order to become THE STRONGEST VERSION of yourself, you must live according to 

Here's What You'll Get Every Single Month in
The STRENGTH CLUB...

SIMPLEX Training Programs Delivered Right To Your Member's Dashboard Every Month

Every Month you’ll get a brand new Phase of our Quarterly Program delivered right to your Member’s Dashboard.

The sessions require minimal equipment (kettlebells & bodyweight; sometimes a chin-up bar and/or gymnastics rings or a TRX).  My programs are auto-regulated (so it doesn’t matter and can be scaled, so you can train at home or at the gym. 

They are specifically designed for the needs of guys over 35 who want to build a badass, athletic body… an #AlphaDADBod.

This Month's Featured Program...

SIMPLEX: Muscle

“SIMPLEX: Muscle” takes the essence of Minimalist Training and applies it to muscle building.

This program will help you take advantage of the caloric surplus that we experience between the months of October and December (Halloween, Thanksgiving, Christmas, New Year’s… and all the holidays and holiday parties in between) and will allow you to pack on solid armour to build a base for strength.

Hi-Definition SIMPLEX Training Program Videos

To accompany your SIMPLEX Programming, you’ll also get monthly Hi-Def training videos taking you through the nuances and little subtleties that make all the difference in your training.

This will take the guesswork out of the execution of your exercises so that you juice the most out of each movement and keep yourself healthy and injury-free.

You can download these to your smartphone or stream them right from the membership dashboard.

Simplified Nutrition To Take The Guesswork Out Of How To Eat

One of the things that I’m passionate about is making sure that my kids have a good relationship with food. And that starts with the behaviours and habits that I model for them.

So I’ve developed a simple way of eating that allows us to stay fit, lean and healthy while eating our favourite foods AND modelling a healthy relationship with food for our loved ones.

I’ll teach you how to do that in the Strength Club.

Monthly MASTER CLASSES

These tutorials are where we go in-depth on any topic that has to do with Levelling-Up and living an optimal lifestyle. 

You’ll learn from me and some of my closest friends throughout the health, fitness and lifestyle/productivity industry.

Some scheduled Master Classes Include…

  • Optimal Intermittent Fasting with Brad Pilon
  • Training to get Lean & Strong BEYOND 40 years old with Jason Ferruggia
  • The NEW Masculinity with Elliott Hulse
  • Creating your Perfect Day with Craig Ballantyne
  • Side Hustle Intensive with Yuri Elkaim
  • And of course a lot more!

Monthly Group Coaching Calls

Every month we’ll get online to discuss a topic as it pertains to you as a Modern Day Family Man.

We’ll discuss training, nutrition, lifestyle, hormone optimization, parenting & raising strong kids.

This will be an opportunity for me to answer any of your specific questions personally.

 

And FULL ACCESS To These Best Selling Courses...

Most Importantly Though, You'll Get Access to a Community of Like-Minded Men

To accompany your SIMPLEX Programming, you’ll also get monthly Hi-Def training videos taking you through the nuances and little subtleties that make all the difference in your training.

This will take the guesswork out of the execution of your exercises so that you juice the most out of each movement and keep yourself healthy and injury-free.

But Don't Just Take My Word For It...
I've Also Bribed These Guys
To Say Nice Things About Me Too...

My "No Questions Asked" Guarantee

As always, I stand behind my programs 100%. You either love them and get results, or I’ll give you your money back.

You get 30 days to “test drive” the Strength Club.

If you’re not fully satisfied just drop me an email and let me know you want to cancel and I’ll get that taken care of… no questions asked.

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